Tuesday, February 9, 2010

Update: Haitian Relief Content Drive

Over 300 contributors heeded the our call and created content for our Haitian Relief Content Drive. All together, 500 donated editorials, news pieces, local stories, creative fundraising ideas and other powerful firsthard accounts raised a combined $2,500 for the International Relief Committee (IRC). Additional money was raised based on the performance of this content, generating a total donation of $2,784.

Reports on local fundraising events and awareness campaigns dominated the contributions. This map is a visual representation of just a sampling of our nationwide content:


CommunityWalk Map - Associated Content's Haitian Relief Content Drive

Thank you to everyone who contributed to this campaign – Associated Content’s first content drive for charity – and helped make it a success. Together, we've provided substantial support to an organization that's making a profound impact on many lives.

If you're intereted in learning more about the International Rescue Committee's ongoing efforts to help earthquake vicitms in Haiti, be sure to follow IRC's President, George Rupp, on Associated Content.

Wednesday, February 3, 2010

Big Changes at Associated Content

It's a big week for Associated Content! We just celebrated our 5th anniversary in online publishing, and we're ushering in our sixth year with a bold set of changes to the look and feel of our site. We hope you'll be as excited about the new Associated Content as we are.

Big Change #1: We have a new logo!

Gone are the days of the big, blocky AC. This company is powered by your content and your voice - and with this new logo, we're shouting about it from the top of every page!

Big Change #2: We're launching a new article template!

Our design team is always looking for ways to make the visitor experience richer and more engaging. With 2009's Halloween and Thanksgiving themes, as well as the brand new Movies theme, we began testing a new article page layout that we're ready to bring to the rest of the site. The new pages feature more prominent images, better ad placement, bigger share links and opportunities to bring complementary content onto each page (like movie details next to your review of Avatar). We'll be rolling out more custom themes for individual Associated Content categories - from Automotive to Travel - throughout the coming year. Stay tuned!

Big Change #3: Our first AC Labs experiment was a success... Say Hello to your new Account page!

For over a month, our community had the opportunity to test out a variety of new features, including a stats-rich dashboard, an enhanced payment queue, better content controls and a shared image library. With your input, we were able to improve the interface in a number of different ways, and now we're ready to flip the switch on all of these upgrades. Thanks for all of your help!


We hope you like the new face of Associated Content. As always, if you have any feedback or ideas, don't hesitate to leave a comment here or email community@associatedcontent.com.

Monday, February 1, 2010

Five years in, where our ambitions lie

The end of 2009 marked the 5th anniversary of Associated Content – a media company that came into existence when I quit my job in the online search and taxonomy world, believing that if we built the Web’s first content marketplace, we could organically grow the largest collection of quality content and contributors on the web. One month later, I convinced Leonardo, the origin of most everything, to leave his newspaper job and come aboard. We started building code, analyzing text and tracking the value of every new submission.

Exactly five years ago today, our first piece of content worked its way through our publishing process – Managing Diabetes by a freelancer named Steve, followed by an article about Riedel wine glasses written by a terrific professional food and wine reporter from the now defunct Rocky Mountain News. Some of the Contributors (or “Content Producers,” as they were known back then) who joined us in our first months are still publishing on Associated Content, including Jeff Gedgaud, Emma S., A. Hermitt, Timothy Sexton (our first-ever “CP of the Year”) and Crystal Ray (2009’s “Contributor of the Year”). Each of these individuals has created more than a thousand pieces of original content and reached millions of readers.

It's funny to look back on our early goals, because what seemed wildly ambitious at the time now seems quaint. We wanted to publish a library with half a million pieces of content and boast more traffic than similar start-ups like Squidoo and Gather. Needless to say, we passed those milestones long ago, fueled by the passion of our amazing community of Contributors and staff members. In these five years, our ragtag group of online innovators has grown into a team of more than 60 talented individuals, supporting a scalable platform that publishes the fine work of 350,000 Contributors, who have submitted 2 million articles, videos, slideshows and audio clips.

So where does that put us now, at the dawn of our sixth year in online publishing? As anyone can see, the internet economy has evolved and our innovative business model now relies on ceaseless execution – assembling the largest, most talented, most diverse group of content creators on the planet; building game-changing technology; and supporting our incredible community of Contributors. We are proud of what we've achieved, and we know how much further we have to go.

Big changes are already in the works, including a bold upgrade to the look of our site (see preview below). We just rolled out a new look for our Movies category, and more Associated Content categories will be re-launching in the coming year, complete with tailored designs and new functionality. Our Contributors can also look forward to new opportunities to participate in our platform at a deeper level. Stay tuned to our blog for details on all of these initiatives.

The new article page - launching soon! Click to enlarge.

At this time, I'd like to offer heartfelt thanks, to:
- the endlessly creative and perfectly diverse contributors who have helped us build a library of two million pieces of unique, engaging content;
- the dedicated team that ensures that Associated Content continues to climb;
- the visitors who have thrust this library into the top 50 sites on the Web; and
- the multitude of media and technology companies, large and small, who have partnered with us.

Five years ago, we saw the need for something called "The People's Media Company" because we knew that traditional media models would have to face more innovative and inclusive models. They have. And now our next set of wildly ambitious goals seems similarly daunting: millions of Contributors, billions of page views and a continually innovating platform that applies efficiency and scale to the industry. When we look back in five years, I hope (and predict) that the Associated Content of 2015 will make these ambitions look quaint.

-Luke Beatty, Associated Content Founder & President

Friday, January 22, 2010

Content of the Year Winners

The 4th Annual People's Media Awards are complete, and we at AC are proud to announce our five Content of the Year winners. These spectacular pieces aren't just the best of 2009; they stand among the best content we've ever had the privilege of publishing on AC.

Each of the five winners will receive $500.00 and, of course, lifelong bragging rights. Congratulations to all!

Galapagos Islands Threatened by the Wrong Kind of Tourism -- Brad Sylvester

This article takes on an unusual, compelling subject and its author goes above and beyond in his research. Brad Sylvester interviewed an expert and seamlessly incorporated the interview into his article.

Speech, speech!

Confessions of a Bone Collector -- Rochelle Connery

Talk about unique! This is a quirky personal narrative that you wouldn't find anywhere else on the web or in print media. Rochelle Connery takes readers on a funny, slightly grotesque tour of her unusual hobby.

Speech, speech!

Challenge for Metro Detroit Charities: Fewer Donors, More People in Need -- Michael Thompson

Michael Thompson's news writing is on par with that found in any major newspaper. Thompson's interviews, statistics and opinions create a striking snapshot of working America during a recession.

Speech, speech!

A Widow's View on the U.S. Health Care Debate -- B.L. Boitson

B.L. Boitson shares painful memories of her late husband's battle with cancer, and in the process illustrates that the health care debate isn't a matter of black and white or good versus evil.

Speech, speech!

Coping with a Child's Cancer Diagnosis -- Maria Roth

Maria has written several articles about her daughter's leukemia, but this selection was particularly poignant and useful to other families in the same situation. Far from being morbid or depressing, Maria's writing about her daughter's cancer treatment showcases the Roth family's strength and positivity.

Speech, speech!

But wait!

There's more!

I know I said we'd chosen five pieces as Content of the Year, but there's still a sixth award to announce.

Say Yes to Happiness -- Betty Malone

Betty Malone, a contributor who was very active and much loved in our community, sadly passed away on November 17, 2009. We're honoring her memory and her impact on our community with a special memorial award. Betty never got to write the biography she'd often talked about, but this article stands as a testimony to the challenges she overcame and her unique insight into the human condition. We'll make a donation in her honor to BeTheMatch.org and we're gathering loving memories of Betty from our community to share with her family. If you'd like to share your favorite special memory of Betty, please send a private message to me (AC Jelena).

Congratulations to all the winners, and here's to a great 2010 in the AC Community. Don't forget to check out our contributors of the year, too!