On December 1, 2009, new Federal Trade Commission guidelines regarding "The Use of Endorsements and Testimonials in Advertising" will go into effect. These guidelines specifically address online content and social media, and may affect AC Contributors who publish product and service reviews, including reviews of household products, entertainment, restaurants and hotels.
To discuss the ramifications of the FTC guidelines – and Associated Content’s plan to make it easy for Contributors to comply – AC's General Counsel Craig Abruzzo (aka AC Craig) will be hosting a "Happy Hour" discussion this Thursday evening in the AC Forum. Details:
Happy Hour with AC Craig
What: How the FTC Guidelines Affect AC Contributors
When: Thursday, 11/19, 5-6pm Eastern
Where: The "General Discussions" section of the AC Forum
Craig will outline the most important aspects of the new guidelines, preview AC's compliance plan and take time to answer questions from the Community. If you'd like to submit advance questions, please leave a comment to this post.
See hope to see you in the Forum on Thursday!
6 hours ago