Wednesday, August 27, 2008

New media presence at the DNC

The election will be in the air until November 4th, but one thing is already clear about this election cycle: new media is here to stay. Associated Content Producers, this means you! It is an exciting time to be a citizen journalist or a blogger, and it is certainly a hot topic among more traditional media types. From our own CPs who are creating content for us about the DNC (see Monday's AC blog entry), to the 500 people at Google's Big Tent, to MySpace's Decision08 and the Huffington Post's "Off the Bus" feature, new media is a force to be reckoned with. Markos Moulitsas, founder of Daily Kos, put it perfectly in an interview with the San Jose Mercury News when he said, "The bottom line is that people no longer want to be spectators. Technology allows us to essentially become participants."

New media, otherwise known as real people writing online with fresh viewpoints and compelling stories--without corporate agendas--are what we're all about at AC, and we think we've got the best of the bunch.

AC President Luke Beatty attended an interesting luncheon held by the HuffPo yesterday in Denver. Panelists Arianna Huffington, George Stephanopolous, Charlie Rose, Rahm Emanuel, and of the Black Eyed Peas (and others) discussed how new media is changing the game and interacting with traditional media. It was who had the comment of the day (courtesy of FishbowlDC), "You want to make content that you can put in your pocket, not it throw away in a garbage can." As members of the new media our CPs are making relevant, versatile, mobile content every day and are changing the way consumers get their news and information. And, unlike many bloggers, they're profiting from their labor. Keep up the good work!

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