Lots of Content Producers have been writing in to ask why Associated Content decided to build a "Single Page" viewing option into the new AC, and how that will affect page views.
We created the single page viewing option because it was requested often by visitors, and is becoming an industry standard. [New addition] It was also a feature that was frequently requested by advertising partners. We rely on advertising income to pay our Content Producers, so complying with those requests is in everybody's best interests if it means they'll buy ads on AC and we can use that money to pay CPs.
When someone navigates to your content, it is still spread across multiple pages by default. If someone chooses to view your content on a single page, two separate page views will be registered - one for the initial view and one for the reload.
Certainly, you (and AC) will receive fewer page views if everyone chooses that option instead of navigating through all of the article pages one-by-one, but here are two important things to keep in mind:
(1) A small percentage of site visitors actually use that option.
(2) A positive visitor experience makes someone more likely to continue browsing the site, which benefits everyone.
We're carefully tracking traffic patterns on the new site. As the data comes in, we'll continue to make tweaks to generate the most traffic throughout all of Associated Content. And remember, what is good for AC, advertisers and site visitors is good for Content Producers--we're all in this together!
More questions about the new AC? Pass 'em along to admin[at]associatedcontent.com.
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